30, Aug 2025
Personalized Beer Mats Will Drive Visitors To You
If you desire more traffic on your beer label’s website, the simple, beneficial and well-accepted beer coaster may be the answer! A current German market survey explains the beer coaster as one of the consumers’ favorite kinds of marketing. Study participants categorized beer coaster ads as amusing, attractive, non-intrusive and appealing. More than 50% would take a mat house with them– and they’re a lot more useful than a soggy mixed drink napkin. Their toughness is what makes coasters a practical advertising format.
Your clients come across a beer mat in their free time in a relaxed atmosphere where their attention will be drawn to the mat on the table. If you have signed up with the growing number of companies buying advertising space on the beer house page you will see how beer coasters or beer mats drive up the traffic count. You can design customized labels, mats here:
The next step is getting your beer mats under the noses of your target audience. Of course it is typical practice to supply beer mats to the brew clubs, dining establishments and clubs that sell your beer.
Making beer coasters readily available at your booth, wander the crowds at beer celebrations providing out mats as you go. Contact sporting events and local fairs offering beer gardens– you will provide their beer coasters! When your business sponsors or offers beverages for a charity or unique occasion, include beer mats in your handout goody bag.
Contests are an interactive way of bring in attention to your mat and on to your website. In addition to your logo design and business name, ‘Win A Pub Crawl In LA’ is sure to get attention! Include an arrow or ‘turn over coaster to find out how’ and utilize the flip side to ask the consumer to visit your site for information.
Contest marketing on coasters is perfect for distribution at occasions and festivals. Attend with a screen table and a computer system with your site running so people can enter and sign up with the fun quickly. Signs will trigger those present to look at the coaster and visit your website.
Coasters are collectible. A basic Internet search proves their appeal. Including your developing business’s website address on special collection editions, lotto or discount coupon projects, etc., will enhance the mat’s value for beer enthusiasts and coaster collectors.
Remember, beer mats might not be potable however they’re portable. Few customers take house a beer bottle with its label, set it in front of their computer and log-on; however they will take home a beer coaster!
If you want more traffic on your beer label’s site, the simple, well-accepted and useful beer mat may be the answer! If you have joined the growing number of business purchasing marketing space on the beer house page you will see how beer mats or beer mats drive up the traffic count.
Of course it is common practice to supply beer mats to the brew clubs, restaurants and clubs that sell your beer. Making beer coasters readily available at your cubicle, wander the crowds at beer celebrations giving out coasters as you go. Contact sporting occasions and regional fairs using beer gardens– you will supply their beer mats!
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- By Michael Buckley



